Best Online Bachelor’s in Marketing in California

An online bachelor’s in marketing provides you with the knowledge base and educational requirements to pursue or advance your career in marketing. Students can earn the degree they need on affordable and convenient terms through online college.

Finding a bachelor’s in marketing in California helps Californians find the most affordable programs at colleges and universities they and employers know and trust.

An online bachelor’s in marketing prepares students for a variety of careers in the field, including advertising sales agent, public relations specialist, market research analyst, sales engineer, and marketing manager. Bachelor’s students engage with core courses in topics including advertising and promotion, marketing management, consumer behavior, consumer research, marketing research, and marketing strategy. Students also normally complete an internship or professional experience component, as well as a final project.

Typically these programs take four years to complete and require 120 credits. Sometimes they are offered as concentrations of business administration programs.

At the national level, market research analysts earn a median annual salary of over $63,000, according to the Bureau of Labor Statistics. In California, market research analysts earn a median annual salary of over $71,900. The job growth rate for market research analysts in California is 10.9%, much faster than the national average of 5% for all occupations.

Marketing professionals are not required to hold professional licensure. However, employers prefer applicants with professional certifications, such as through the Marketing Research Association.

Market Research Analysts and Marketing Specialists Career Prospects in California
Job Growth by 20266.4%
Job Growth by 202128.3%
Average Wage (Mean):
$80,503
Entry Annual Wage:
$51,538
Median Annual Wage:
$71,900
Experienced Annual Wage:
$102,505
Sources: the State of California Employment Development Department’s 2019 First Quarter Employment Projections and the State of California Employment Development Department’s 2020 First Quarter Employment and Wage Information

Find your online bachelor’s in marketing in CA

Study confidently at a quality institution in California where you know you will receive training relevant to California laws and regulations, and with attention to current affairs in California.

Finding an online degree at a regionally accredited college or university will help ensure not only the acceptance of your degree by hiring professionals, but it will enable you to pursue an advanced degree should you someday want to take your education to the next level.

Here’s our list of online bachelor’s degrees in marketing and advertising offered by regionally accredited colleges and universities in California  Sort to find the best, most affordable, and best value online colleges for marketing degrees.

California Bachelor’s in Marketing Frequently Asked Questions+

Why Should I Get a Bachelor’s in Marketing in California?

Earning a bachelor’s in marketing in California allows you to complete your education from an institution close to home and benefit from in-state tuition rates.

How Long are California Bachelor’s in Marketing Programs?

California bachelor’s in marketing programs are typically four years long.

What is the Median California Salary for Market Research Analysts?

The California median salary for market research analysts is $71,900 per year.

What are the Job-growth Prospects for Bachelor’s in Marketing Graduates?

The job-growth rate for California business professionals is 11.9%.

What Kind of California Licensing do Bachelor’s in Marketing Graduates Need?

Marketing professionals are not required to hold licensure, but professional certifications can be attractive to potential employers.

Sort Schools By:
    1. California Baptist University

      Riverside, CA

      Program Score

      99

      CA Relative Cost

      Key FactsAnswers
      Total Enrollment11,045 (21% fully online)
      Public or PrivatePrivate
      USDE Special Government StatusHispanic-Serving Institution
      Number of Online Programs43
      AccreditationRegional: WASC Senior College and University Commission
      Average In-State Undergraduate Tuition$34,882 per year
      Net Cost by Income
      Source: National Center for Educational Statistics

      CAOnlineColleges.com Awards

      Top California Online College A Most Affordable California Online College A Best Value California Online College
      Experienced Online School
      Diverse Student BodyFirst-Generation Student Friendly SchoolHispanic-Serving Institution

      DegreeCredits NeededCompletion Time1
      BS - Marketing483-4 year
      See CBU’s full list of online degrees!
    2. Holy Names University

      Oakland, CA

      Holy Names University’s school logo

      Program Score

      94

      CA Relative Cost

      Key FactsAnswers
      Total Enrollment966 (1% fully online)
      Public or PrivatePrivate
      USDE Special Government StatusAsian American and Native American Pacific Islander-Serving Institution, Hispanic-Serving Institution
      Number of Online Programs6
      AccreditationRegional: WASC Senior College and University Commission
      Average In-State Undergraduate Tuition$40,102 per year
      Net Cost by Income
      Source: National Center for Educational Statistics

      CAOnlineColleges.com Awards

      Top California Online College Diverse Student BodyDisability Friendly SchoolFirst-Generation Student Friendly SchoolAsian American and Native American Pacific Islander-Serving InstitutionHispanic-Serving Institution

      DegreeCredits NeededCompletion Time1
      BA - Business Completion: Marketing583-4 year
      See HNU’s full list of online degrees!
    3. Academy of Art University

      San Francisco, CA

      Academy of Art University’s school logo

      Program Score

      91*

      CA Relative Cost

      Key FactsAnswers
      Total Enrollment9,812 (43% fully online)
      Public or PrivateFor-profit
      Number of Online Programs132
      AccreditationRegional: WASC Senior College and University Commission
      Average In-State Undergraduate Tuition$23,412 per year
      Net Cost by Income
      Source: National Center for Educational Statistics

      CAOnlineColleges.com Awards

      #7 Best California Online CollegeA Most Affordable California Online College #8 Best Value California Online CollegeAdult Student Friendly School
      Experienced Online School
      Diverse Student Body

      DegreeCredits NeededCompletion Time1
      BFA - Advertising1324-5 years
      BFA - Fashion Marketing1204-5 years
      See AAU’s full list of online degrees!
    4. National University

      La Jolla, CA

      Program Score

      72*

      CA Relative Cost

      Key FactsAnswers
      Total Enrollment16,670 (36% fully online)
      Public or PrivatePrivate
      Number of Online Programs89
      AccreditationRegional: WASC Senior College and University Commission
      Average In-State Undergraduate Tuition$13,320 per year
      Net Cost by Income
      Source: National Center for Educational Statistics

      CAOnlineColleges.com Awards

      #9 Most Affordable California Online CollegeA Best Value California Online College Adult Student Friendly School
      Experienced Online School
      Diverse Student Body

      DegreeCredits NeededCompletion Time1
      BA - Integrated Marketing Communications1805-6 years
      See NU’s full list of online degrees!

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