Best Online Master’s in Marketing in California

An online master’s in marketing provides you with the knowledge base and educational requirements to advance your career in marketing. Busy marketing professionals can save money and time earning a degree online.

Finding a master’s in marketing in California helps Californians find the most affordable programs at colleges and universities they and employers know and trust.

An online master’s in marketing prepares students for a variety of careers in the field, including market research analyst, sales engineer, sales manager, marketing manager, and chief executive. Master’s students engage with core courses in topics including marketing information management, marketing research and analysis, marketing strategy and behavior, organizational behavior, digital media marketing, and business statistics. Students also typically complete an internship or professional experience component, as well as a final project or thesis.

Typically these programs take two years to complete and require 30-45 credits. Sometimes they are offered as concentrations of business administration programs.

At the national level, marketing managers earn a median annual salary of over $135,000, according to the Bureau of Labor Statistics. In California, marketing managers earn a median annual salary of over $161,160. The job growth rate for marketing managers in California is 15.5%, much faster than the national average of 5% for all occupations.

Marketing professionals are not required to hold professional licensure. However, employers prefer applicants with professional certifications, such as through the Marketing Research Association.

Marketing Managers Career Prospects in California
Job Growth by 20264.7%
Job Growth by 202115.5%
Average Wage (Mean):
$172,267
Entry Annual Wage:
$117,716
Median Annual Wage:
$161,160
Sources: the State of California Employment Development Department’s 2019 First Quarter Employment Projections and the State of California Employment Development Department’s 2020 First Quarter Employment and Wage Information

Find your online master’s in marketing & advertising in CA

Study confidently at a quality institution in California where you know you will receive training relevant to California laws and regulations, and with attention to current affairs in California.

Finding an online degree at a regionally accredited college or university will help ensure not only the acceptance of your degree by hiring professionals, but it will enable you to pursue an advanced degree should you someday want to take your education to the next level.

Here’s our list of online master’s degrees in marketing offered by regionally accredited colleges and universities in California  Sort to find the best, most affordable, and best value online colleges for marketing degrees.

California Master’s in Marketing Frequently Asked Questions+

Why Should I Get a Master’s in Marketing in California?

Earning a master’s in marketing in California allows you to complete your education from an institution close to home and benefit from in-state tuition rates.

How Long are California Master’s in Marketing Programs?

California master’s in marketing programs are typically two years long.

What is the Median California Salary for Marketing Managers?

The California median salary for marketing managers is $161,160 per year.

What are the Job-growth Prospects for Master’s in Marketing Graduates?

The job-growth rate for California business professionals is 11.9%.

What Kind of California Licensing do Master’s in Marketing Graduates Need?

Marketing professionals are not required to hold licensure, but professional certifications can be attractive to potential employers.

Sort Schools By:
    1. University of Redlands

      Redlands, CA

      Program Score

      99

      CA Relative Cost

      Key FactsAnswers
      Total Enrollment4,931 (7% fully online)
      Public or PrivatePrivate
      Number of Online Programs20
      AccreditationRegional: WASC Senior College and University Commission
      Average In-State Undergraduate Tuition$50,980 per year
      Net Cost by Income
      Source: National Center for Educational Statistics

      CAOnlineColleges.com Awards

      Diverse Student BodyDisability Friendly SchoolFirst-Generation Student Friendly School

      DegreeCredits NeededCompletion Time1
      MBA - Business Administration: Marketing362-3 years
      See UR’s full list of online degrees!
    2. Academy of Art University

      San Francisco, CA

      Academy of Art University’s school logo

      Program Score

      88*

      CA Relative Cost

      Key FactsAnswers
      Total Enrollment9,812 (43% fully online)
      Public or PrivateFor-profit
      Number of Online Programs132
      AccreditationRegional: WASC Senior College and University Commission
      Average In-State Undergraduate Tuition$23,412 per year
      Net Cost by Income
      Source: National Center for Educational Statistics

      CAOnlineColleges.com Awards

      #7 Best California Online CollegeA Most Affordable California Online College #8 Best Value California Online CollegeAdult Student Friendly School
      Experienced Online School
      Diverse Student Body

      DegreeCredits NeededCompletion Time1
      MA - Fashion Marketing362-3 years
      MFA - Fashion Marketing and Brand Management633-4 years
      MA - Advertising362-3 years
      MFA - Advertising633-4 years
      See AAU’s full list of online degrees!
    3. Golden Gate University-San Francisco

      San Francisco, CA

      Golden Gate University-San Francisco’s school logo

      Program Score

      66*

      CA Relative Cost

      Key FactsAnswers
      Total Enrollment2,432 (33% fully online)
      Public or PrivatePrivate
      Number of Online Programs82
      AccreditationRegional: WASC Senior College and University Commission
      Average In-State Undergraduate Tuition$15,840 per year
      Net Cost by Income
      Source: National Center for Educational Statistics

      CAOnlineColleges.com Awards

      A Most Affordable California Online College Adult Student Friendly School
      Experienced Online School
      Diverse Student Body

      DegreeCredits NeededCompletion Time1
      MBA - MBA: Marketing543-4 years
      MS - Marketing: Digital Marketing392-3 years
      MS - Marketing: Individualized392-3 years
      MS - Marketing: Marketing Analytics392-3 years
      See GGUSF’s full list of online degrees!

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